Fine Music 102.5 rebrands to Fine Music Sydney

Fine Music 102.5, the radio station created by music lovers for lovers of music, formerly known as 2MBS and soon to be known as Fine Music Sydney, is Australia’s first stereo FM radio station. The station was officially opened on 1 February 1975 and have now been on air for 45 years.

Fine Music Sydney’s current Chair is looking forward to the rebrand:
“ Fine Music Sydney more accurately defines who we are – a radio station based in Sydney, serving our audience across all delivery platforms – digital, streaming and FM.” 

Fine Music Sydney General Manager, Rebecca Beare, explains how this small change is a natural step for the organisation as, for many years, the community station has used ​‘Sydney’s fine music station’ as a tag line.

“As Fine Music Sydney prepares for the future it is critical that we retain our established values while we develop a new and modern identity as we prepare for the digital future. Fine Music Sydney’s mission is: To be Sydney’s preferred broadcaster of classical music, jazz and other specialist genres while nurturing emerging musicians and new music through active support. This is an exciting time for us as the rebranding reflects both the evolution of Fine Music in the current digital age while recognising who, what and where we are.”

Reacting to recent advances in technology over the last three years,  Fine Music Sydney has acknowledged that listeners are always finding more and more ways to tune in. The organisation decided that it was a crucial step to rebrand, ensuring that their station can be located easily when listeners engaged with AI (artificial intelligence technology), in particular, smart speakers. Mrs Beare explained:

“We would often receive listener technical support queries from frustrated listeners who were picking up Fine Music in Africa rather than Fine Music in Sydney when they asked their smart speaker to tune into ‘Fine Music’. Now we have made it much easier for any listener to find us anywhere on any platform.” 

Fine Music Sydney will continue to play an essential role in encouraging emerging musicians and music lovers in their ambitions to be professional musicians or broadcasters.  24 hours a day, 7 days a week, Fine Music Sydney will broadcast a wide range of fine music at 102.5FM, on digital at Fine Music DAB+ and online at finemusicsydney.com

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